High admired two cricket events, IPL (Indian Premier League) season 4 and ICC Cricket World Cup 2011 are on doorstep to hit on the field, but before that, both events are on field for ads' battle. Advertisers cunfuse to invest for which events because it is not possible for any advertiser to invest on both cricket events.
The World Cup 2011 will kick off on 19 February 2011 and after just five days of world cup final the IPL season 4 will begin on April 8. In the World cup, total 49 matches will be played and in IPL 4 first time total 10 teams will play total 74 matches. The combined advertising funds of ICC World Cup and IPL may be Rs. 1,500 to 1700 crore.
